Go-To-Market Content Manager Construction, Mining & Trades - Lexington, VA at Geebo

Go-To-Market Content Manager

Job Description

Are you ready to generate exciting customer content around Keysight products? Does designing exciting web pages, crafting web and external content, and developing marketing strategies to increase leads excites you? What about working on a global team inside an industry-leading company?

Keysight Technologies is looking to hire a self-motivated individual to help drive Keysight content and web marketing. This exciting opportunity is for a talented Content Manager skilled in Adobe Experience Manager (AEM) who would work with Product Marketing, Sales, Verticals, Channel and IT to implement the digital transformation roadmap of the organization.

Key capabilities and requirements:

Translate marketing and website needs into AEM specific recommendations and solutions working with stakeholders and architects to deliver lead nurturing experiences.
Participate in supporting other team members and projects the team owns such as correcting documents that have been updated technically by the Product Manager or the Marketing Manager.
Support and monitor (digital) marketing campaigns with existing market leads.
Create marketing communication tools, including videos, presentations, drafting/editing solution briefs and whitepapers.
Work with sales to secure press releases/case studies that are provided to corporate marketing who publishes.
Take on basic research requests by working with corporate to get analysts reports of interest supplemented by some good Internet searching.
Support product introductions by ensuring sound completion by all contributing departments using your project management skills.
Coordinate and develop content for customers and sales newsletters.
Update product information for the Intranet and web.

Job Qualifications

Bachelor s or master s degree in Marketing, Communications, or relevant field.
Must be skilled in Adobe Experience Manager (AEM).
Some experience in Public Relations and working with Industry Analysts is desired.
Worked 4 to 9 years with companies that sell Enterprise IT products (Network protocols and IT security knowledge is a definite plus).
Experience implementing processes, reporting in Salesforce/Eloqua and driving adoption of processes and technology.
Very organized with a positive attitude that meets the deadlines.
Manage analytics and regularly report on traffic, conversion, channel growth, competitive analysis, etc.
Strong ability to focus on tasks, deliver correct results and a desire to learn how to manage multiple projects to tight deadlines.
Exceptional verbal and written skills with a keen attention to detail.
Excellent team-working and interpersonal skills, including experience of working with senior level staff and executives.
Having worked in one or more international companies is a plus.

Job Function

Marketing

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Careers Privacy Statement

Keysight is an Equal Opportunity Employer.

Keysight Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.

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Job ID :
40838

Estimated Salary: $20 to $28 per hour based on qualifications.

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